Earn a Diploma in one of the most exciting, and fastest-growing industries today!

Most of the marketing done today is online, through the ever-growing number of social media platforms, that include Facebook, Instagram, Twitter, Linkedin, and YouTube. This trend will only increase in the future, as millennials enter the workforce and represent the majority of the consumer market.

Skills Development

This 49-week program will provide you with the knowledge to understand social media; its psychological and sociological effects; and the strategies used to build brand awareness and market products and services effectively. Learn how to use various social media channels to publish and disseminate relevant, branded content in order to engage consumers and to increase social impact, influence, and value. Understand search engine optimization, and how it works; learn the various methods of online advertising, including display and e-mail; and learn how to effectively track results through web analytics.

Some things never change, and although the marketing medium has moved from print to digital, the message has mostly stayed the same. In this program, you will learn the foundational concepts of marketing, and how to create content for different market segments.

To be an effective social media professional, you need to understand the legal and ethical practices that must be followed. This program will let you know how to operate in the world of social media, legally and responsibly.

Opportunities

The opportunities, globally, for graduates in Social Media Marketing are immeasurable. It’s one of the fastest growing industries in the world. Get hired as a Social Media Marketer, Evaluator, Analyst, or Specialist; and SEO Specialist; or become a freelance Social Media Marketing Specialist and work anywhere in the world!

Optional Internship

Apply your skills in an optional 3-month internship in either Toronto or choose to get international experience in locations such as Puerto Vallarta, Mexico; Havana, Cuba; Kuala Lumpur, Maylasia or Machu Picchu, Peru. Previous students who took the program, report it as being one of the most life-changing and fun experiences of their lives! Ask our Admissions Coordinator for more details and a Travel Plan.